Open House, 1999

5:20 min

In Collaboration with Joshua White

After decades of loft living, Mike — a middle-aged and middling artist — is now a victim and opportunist of a rapidly gentrifying SoHo neighborhood. He decides to cash in and put his bohemian home on the market, so he hosts an open house and, at the same time, gives himself the retrospective he will likely never have.

This sales pitch video played incessantly in the installation.

Visit Rhizome to view more about project.